One of the main things I talk about in successful marketing is sticking your feet in the ground and being who you are. Instead of chasing checkbooks trying to appease and appeal to everyone, state clearly who you are and what you are about, and prospective clients will be attracted to you. Those that don’t buy into it, fine, you had a long way to go with them anyway.
Well there is no bigger, easier thing to see who you are than your attitude. Your attitude and how you carry yourself can give to others an immediate impression of your confidence, approachability, and even if your likable. I’ve attached a link to a great 5 minute video that has gone viral with nearly 8 MILLION hits that will display what I am talking about.
Now that’s ATTITUDE!! Did you want to hire them? Did you want to meet them? Do wish you could do that? I wouldn’t know them if I pulled up next to them at that gas pump today, but after watching that video I want to be surrounded by people like that. And that is the point.
They weren’t even selling anything yet their attitude makes them attractive because that’s who they are. Being able to just whip into a song at the gas pump, smiling and having fun is attractive and magnetic. We spend so much time prospecting, and doing all kinds of marketing to attract people to us, yet if we just have a positive, loving-life type attitude, people will be attracted to us and we will be memorable. By the way, isn’t that the point of any marketing campaign?
I understand that not all of us, will break into song at the gas pump no matter how we’re prodded. But there are many ways we can put on display for everyone to see the values and attitude we believe. When you find the ways that are appropriate to you, you will be a long way towards attracting the audience you want.
I’ll see you at the gas pump!
Eddie Esposito is a Vice President and partner of the Referral Institute. He has been a Master Trainer with The Referral Institute since its inception and is a certifying instructor of several Referral Institute program for franchise owners and trainers. Eddie comes to the Referral Institute from the field of business coaching and consulting. A native of New Orleans, La, one accomplishment Eddie is very proud that with his help, none of his client’s businesses failed after hurricane Katrina. With the help of his coaching and consulting, they have gone on to adjust to the new reality, of post Katrina New Orleans and to prosper and grow. Eddie has a passion for wine collecting, cooking adventurous meals for groups, and car racing. He lives with his wife Heather and their 3 Children in New Orleans.